The School of Media Arts has harnessed the integration of information technology, digital technology and modern cross-media art, and has made possible the ‘marriage’ between the art talents cultivation model and the IT talents cultivation model. Clinging to the philosophy of ‘creativity-prioritized and works-oriented’, the school is committed to developing all-rounded talents with artistic and media literacy, and the ability to take advantage of modern IT and digital technologies to plan, create and communicate. Enrollment of the school is more than 3,000, and the faculty team consists of 98 members, including 8 professors, 21 associate professor, 52 lecturers, 9 Ph.D.s and 5 members doing doctoral programs, and those under the age of 50 are with master's or doctoral degrees.The school is comprised of 6 departments and administrative offices, including the Department of Film Director and Communication, Department of Digital Media and Animation, Department of Arts Design,Experimental Media Center and so forth. In addition, the school is responsible for the development and management of the University’s Digital Media Arts Design Center, Animation Creation Research Center, Research Institute of Broadcasting Television Arts, and the Research Institute of Modern Media Arts.
Radio and Television Production (Broadcast, Television Editing and Directing)
The major is designed to train professionals with expertise in the planning, creation, and production of radio and television with a high political level and tastes of arts. They have a good command of the basic theory, advanced digital television production technology and network technology. They are qualified for such positions as creative planning, director of radio and television programs, video creation and production, art photography, acoustic design and sound director in the radio and television system, the culture propaganda departments, network operators, colleges and universities, and other related enterprises and institutions.
The major stresses the integration of the high-tech with modern art. It closely integrates digital media with creative industries, cultivating all-round personnel of planning, editing and broadcast.
The major is designed to train professionals with expertise of animation theories and techniques and modern means of animation, who are talents in the overall design and production of animation in the film and television. Through the learning and training, students can plan, design and create role modeling, scene, lighting, sound, special visual effects in the animation creation by grasping the overall distinctive artistic style and aesthetic characteristics. They are competent for such works as creative design and animation production, original art creation, computer animation and network development of art work and research in the broadcasting, film and television system, culture and arts departments, software development companies, network operators, as well as relevant enterprises and institutions.
The major stresses the integration of the high-tech with modern art. It closely integrates digital media with creative industries, cultivating all-round animation personnel of planning, editing and broadcast.
The major is designed to train professionals with basic theory of art design and advanced digital production technology, who are talents in independent environment design, products design and visual communication design. It actively develops creative potential in the students, enhances their thinking of combination of technology and art, improves network planning advertising, product packaging, planning, business planning and overall image of products such as creative design capabilities and ability to innovate. Students after graduation can work in the field of art planning, production and research and management in network operating companies, advertising, computer video entertainment product development and production companies, or arts and cultural sectors in the related.
The major stresses the integration of the high-tech with modern art. It closely integrates digital media with creative industries, cultivating all-round art design personnel of planning, and production.